Thirteen: “Kony 2012” Compelled to Connect Pt4

It is safe to say that Kony 2012 is all over the place.  Twitter and Facebook alone became saturated with pictures, comments and videos.  Heck last night alone 20 people in my Facebook network posted the video or other links about the movement.  Not just my fellow British Columbians, but people from all over North America.

Connection is happening all over the place in the name of Kony 2012.  It is compelling, it is gripping because we are people created to connect.  It is in our DNA to connect with God and to connect with each other.   Technology gives us the persistent opportunity to do this with great efficiency.  As we have seen with Kony 2012, it can start movements.

According to Derek Sivers, a movement starts not with a leader, but with the people who are willing to follow.  When you have followers you create momentum.  When there is momentum it is almost impossible for the idea to stay within the nebulous world of digital social media.  It hit’s your home, it hits the streets, it hits your neighbourhood and beyond.  Things start moving.  It is attractive because people want to be part of something larger than themselves.  There is this desire because our individualistic society isolates us to the point where we need each other for belonging.   Peter Block speaks of this in his book “Community: The Structure of Belonging.”  He continues on to say;

“Community offers the promise of belonging and calls for us to acknowledge our interdependence.”

Movements assume the interdependence of a connected network of people willing to participate in something greater than themselves.  It is safe to say that Kony 2012 is a movement that has given people a place of belonging.  And it’s beautiful. Think critically, get involved, Kony is a monster who forces children to kill. But it is also a reminder, that though we are compelled to connect with one another in the name of something far greater than the individual, there is also a great divine connect waiting, just waiting for us to become active participants. It’s more than a movement, it’s citizenship and incarnation of a Kingdom and a world born within the dreams of God.  We need our connections with God and with each other to be stronger than that which empowers movements.  Follow Jesus, be missionaries of each and every moment.

“Thy kingdom come, thy will be done, on earth as it is in heaven…”  Matthew 6:10,11

Previous Post: Twelve: “The Disconnect Box” Compelled to Connect Pt 3

(If you have not seen the video that has hit the social media world by storm, I have embedded it below)


  1. Adam Gonnerman · March 7, 2012

    I’ve been impressed by how swiftly this campaign has caught fire online. Kony has been at his vile work for a very long time, and I’m sure the campaign against him was years in the making, but from one hour to the next my Facebook, Tumblr and Twitter feeds were filled with anti-Kony messages. This cause is being shared and advocated by every demographic, but especially teens (at least from what I’ve been seeing).

    It’s beautiful.

    • chris lenshyn · March 7, 2012


      Part of my job is working with the youth and young adults in our church and I was amazed how many of them have jumped on board by posting things in every social media site they are on. It is really cool to see this happening. They are completely hooked. It is indeed beautiful. Thanks for stopping by.

  2. Jonah Langelotz · March 7, 2012

    Hey Chris,
    Keep up the good work! It is a joy reading your reflections.

    I’m assuming that you are aware of some of the criticisms surrounding the KONY 2012 movement, but more specifically those of the organization invisible children. The blog post that I read questions how the money that the organization receives is spent, and also the use of violence to put an end to the injustice. Very valid points, especially when there are thousands of children on the ground.

    Hope to see you this weekend.

    • chris lenshyn · March 15, 2012

      Dude! Sorry this took so long to reply, it ended up in my spam comment folder for some reason.

      I totally saw the criticisms of the KONY 2012 and many are very valid points. In fact, they did a showing of the movie in Uganda and half way through they started throwing stones at the screen. I am the first to admit I completely got caught up in the hype of the movie. But amidst all the valid points of critique, it did one thing very well. It got people talking about it. Raising awareness about things like this is important. In my opinion the invisible children folks need to stick to being an awareness non-profit as many of their tactics of on the ground work miss the point. I particularly find it interesting how things like that take off in our social media world. I thought it was neat to see the thing take off with all the passionate people involved. Yet a few days later it has toned down a bit. I even wonder how many posters etc… we will see around.

      It was good to see you this past weekend!!

  3. Janna · March 7, 2012

    Thanks Chris, I needed to read this today. I am getting depressed over here with everyone dissing the campaign. I just can’t for the life of me figure out why. I learned about it from a youth, and so many of our youth are passionately spreading the word. How you can hate on something that is making teenagers take an interest in social justice is beyond me! Thanks for your message.

    • chris lenshyn · March 8, 2012


      It is a tough question. My students were quite interested in this campaign and were already fans of what Invisible Children do… One of the goals of Kony 2012 is awareness and tons of ppl are aware and talking about it that is for sure. It raises awareness for children in need. Never a bad thing.

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